18 Eylül 2015 Cuma

Why Periscope Is Going Wild In Turkey

A live-streaming app and a country tied together from the beginning

Open up Twitter's live-streaming app Periscope and you'll quickly find yourself hopping in and out of life all over the globe. One tap, and you're in a living room in Kansas City, where the latest Republican debate is on. Another, and you're on campus at a Russian university, watching students pass by on the way to class. One more takes you into the streets of Santiago, Chile, where residents have flooded the streets immediately following an earthquake.

On a map Periscope built as a portal into these active streams, two countries consistently show up with very big numbers. The first, understandably, is the United States of America, the home of Periscope, and a country with a large, connected population. The second, perhaps surprisingly, is Turkey — which, even at 3 a.m. Istanbul time, when this story is being written, is still buzzing with activity, with more streams broadcasting live than any country outside the U.S.

The past-midnight Turkish live-streaming is no anomaly. The country seems to always be Periscoping, an assertion that's backed up by the numbers. Turkey is the second most active country in terms of Periscope streams, according to social analytics company Sysomos. And three of its cities — Istanbul, Ankara and Izmir — are among the top 10 cities with the most Periscope users, according to Twitter.

"It's definitely top five across any metric you look at," Kayvon Beykpour, CEO of Periscope, told BuzzFeed News in an interview on the rooftop of Periscope's San Francisco headquarters. "I'm impressed that it struck a chord to the extent that it has."

Impressed yes, but perhaps not surprised. As Beykpour knows well, Periscope and Turkey will be forever linked. The concept for the app came to Beykpour as he planned a visit to the country, and the circumstances that led to the idea's generation are deeply linked to its popularity there.

Alex Kantrowitz


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