29 Temmuz 2015 Çarşamba

Subway Becomes Largest Restaurant Chain To Offer Mobile Ordering

The footlong sandwich maker will now take orders via app at its 27,000 U.S. stores.

Subway

Subway

Mobile ordering is quickly becoming a standard in fast food, and now Subway, which has more than 27,000 U.S. stores, has become the biggest U.S. chain to roll it out. The company has launched an app that lets customers to order and pay for their meals via their smartphone, and pick them up at stores.

The Subway app allows customers to customize a sandwich with toppings and condiments as they would at a store. In addition to the smartphone app, the chain is also taking desktop orders via its website. Some individual Subway locations have offered mobile ordering in the past, but this is the first app to be rolled out across the entire chain.

For customers, ordering ahead reduces wait times and can feel more convenient, but there are other benefits for the companies. Some chains such as Taco Bell have found that customers are more likely to pay for add ons when they order via app, as it makes it easier for them to explore the menu than a traditional board behind the register. The technology also provides valuable data to chains about their customers and their ordering preferences, allowing them to tailor their marketing.

Subway is the country's largest food chain by restaurant count. The second largest is McDonald's, which has more than 14,000 U.S. stores and says it will be testing mobile ordering in 2016. This October, the company plans to launch a new app nationally, which will initially offer special deals and promotions, but is likely to be upgraded over time.

"McDonald's digital ambition is to provide ways to streamline the entire customer journey," spokesperson Becca Hary told BuzzFeed News. "It's very important to know that everything we're doing is about growing our digital capabilities for the long term."

Starbucks, the country's third-largest chain, has already rolled out mobile ordering to a few thousand of its cafes, and plans to offer mobile ordering at all of its roughly 7,300 company-owned stores (but not its licensed stores) by the holiday season.


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Here Is What You Should Know About Windows 10

Microsoft’s bright, shiny operating system debuts today.

Microsoft

Microsoft's Windows 10 launches today and it is, in plain terms, a big deal for the computing mainstay. It's the first major overhaul of the Windows operating system since Microsoft's CEO Satya Nadella took the helm of the company. In fact, this is the first really substantive consumer release since Nadella took over, and it's just the first of several, like the HoloLens, which it announced in January of this year. How Windows 10 does should give us some insight into Nadella's abilities to manage product teams.

But more important to you, it makes a lot of changes to the operating system, some of which are a return to form of previous versions of Windows. It also marks the first time Microsoft has offered a version of its operating system for free — this is a free upgrade for anyone using Windows 7 or better.

If you're thinking of upgrading, here's what you should know.

Windows' iconic Start menu is back after its (very unpopular) removal from Windows 8. In Windows 10, it has been beefed up, with live tiles that show your most used apps, and it includes the full directory that's been the defining Windows feature that nearly everyone born pre-2000 is very, very familiar with.

The menu is now customizable; most new features can be turned off in favor of a simple, streamlined list, or expanded to full screen for those who liked the tile-dominated "Metro" grid experience of Windows 8. The Start menu's search will also feature Microsoft's assistant feature, Cortana.

Cortana is Microsoft's integrated personal assistant that uses voice recognition — it's much like Apple's Siri or Google Now. Cortana isn't just for Start — it's going to be a foundation of Windows 10 at large. The digital assistant will be a portal to searching and scheduling in your Windows experience, and attempts to surface relevant information exactly when you need it. According to Microsoft, Cortana will be able to bring up relevant news and reminders when needed (and without having to ask) and will understand context when you give it commands, much like Google Now and the recently upgraded Siri. That means you could say something like "Show me the pictures from Hawaii," and Cortana will give you an album from your vacation.

When first launched, via the search window, prompts will appear to configure Cortana for voice recognition ("Hey, Cortana" is the voice command to launch the assistant), permissions, and personalized data — like your name. Microsoft, like Google and Apple, maintains that the more information you give to Cortana, the better the program will be at surfacing the information you want, when you want it. Tell it where your home or office is, for example, and it will automatically help with directions, reminders, and recommendations for restaurants or events in the area.


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Casey Neistat’s Beme Is The New Face Of Social Media’s Raw Revolution

Raw media is the hottest thing in social today, and the platforms facilitating it — Snapchat, Periscope, Meerkat, and now Beme — are capturing the fun, weird spirit that made social fun in the first place.

Alex Kantrowitz

It's 3:30 p.m. on a Friday afternoon and 1,000 hyperventilating teenagers cheer on Casey Neistat as he tries to blow a drone out of the sky with a T-shirt cannon. Neistat, a filmmaker whose fame has soared thanks to YouTube and Snapchat, is wearing his trademark sunglasses, the temples of which get lost in his curly hair. With fellow social media phenomenon Jerome Jarre and MTV Catfish host Nev Schulman standing by, Neistat launches shirt after shirt into the sky to the delight of the teens, who shriek at each near miss.

"The drone is taunting you," screams 14-year-old Joshua Cheadle in Neistat's direction.

"It wants a piece of me," Neistat replies. A friend of Cheadle's gapes in amazement. "He talked to you, man, what an honor," he says.

The event -- which Neistat announced just hours earlier -- has all the markings of an increasingly common ritual: the mobbing of social media celebrities by legions of diehard fans. Except this time, there's a twist: The teens are here for a celebration of a technology company, Beme, not simply to worship alongside fellow adherents in the cult of Casey.

And Neistat, Beme's creator, does enjoy cult celebrity status. He rose to fame by creating highly produced videos, mostly for YouTube, which are so popular scores of kids hang out near his studio in New York every day hoping to catch a glimpse of him. Beme is designed to give them a real window into his life -- and to everyone else's as well. Yet this hot new app is just a piece of a much larger trend toward raw media. If you look at today's hot networks — Snapchat, Beme, Periscope, Meerkat — they are more about immediacy and intimacy than image building. They are about passing along the moment, in an unstructured way. They're realer, grittier. Rawer.

Beme, which Neistat released last week, may be the hottest social media app on the planet right now. It's deceptively simple and decidedly weird. It lets people share four-second video clips with no option to edit, delete, or even watch onscreen as they film. It's just a black screen that blindly captures snippets and passes them on. It's also weirdly hot, due in no small part to its exclusivity. You have to be invited to join via an unlock code from Beme or another existing user. People are auctioning them off on eBay.

"I like the raw," 15-year-old Natasha Serrano says while playing with Beme. "It's more interesting."

Beme's popularity is easy to brush off as an extension of Neistat's fame, but its rise is likely part of something else, something bigger. The app is the purest version of a new generation of social media companies built for the sharing of raw, unproduced and unpolished content, a stark contrast from social media's establishment, which has been gravitating toward professional content for years. From the live-streaming apps Periscope and Meerkat to Snapchat with its Stories tab, platforms enabling the publishing and consumption of raw content are corralling social media's energy. And they're doing it, in large part, by restoring the fun that's all but disappeared from older, more established platforms like Twitter and Facebook.

As the glob of humanity surrounding Neistat throngs Anaheim's once peaceful Stoddard Park, hundreds of free pizzas go largely ignored. Neistat grabs a megaphone and addresses the crowd, thanking them for coming out for Beme. Then he makes his way to home plate of the park's baseball diamond. The kids who are here to meet him form a selfie line that extends 200 yards from home plate to what might be the parking lot were this an actual baseball stadium. It remains in place for three hours. The Anaheim police force shows up with five vehicles. A ranger pulls her pickup onto the infield, trying to figure out whether this gathering with a permit for 100 people intentionally left off a zero. The kids are beaming like it's Christmas morning. Actually, they are probably happier than that.

It's all pretty raw.


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28 Temmuz 2015 Salı

CBS Will Live-Stream Super Bowl Ads Next Year

The network is packaging its TV commercials and digital ones together for the first time ever.

David J. Phillip / AP

Super Bowl 50 will be a milestone for the big game, and for advertisers as well.

CBS will for the first time stream the flashy commercials that accompany the event live online, the network said today, confirming news that was first reported by Variety.

That's big news for connoisseurs of the annual Super Bowl commercial extravaganza, and for the advertising industry as well. Previously, on-air ads and live stream ads were sold separately, and advertisers weren't required to buy both. Now CBS is changing that.

The conflation of TV and online commercials could send Super Bowl ad spot prices to record highs. Variety reports that 30-second national spots could rise to $4.7 million. For the 2015 Super Bowl — broadcast by NBC — 30 seconds cost $4.5 million, but the online streaming ads were sold separately, and at a lower rate. The rates were different because NBC only had 2.5 million unique viewers online, as opposed to the 114 million that watched live on television.

However, that 2.5 million was up 9% from the 2014 Super Bowl, and was a 19% jump from 2013. And with online streaming becoming more increasingly more commonplace, it's likely to grow even larger by Super Bowl 50.

Variety reports that advertisers will not be allowed to opt out, and some — like Pepsi and Anheuser-Busch — are already committed to sponsoring the broadcast.



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People Are Flooding This Dentist's Facebook After He Was Named As The Hunter Who Killed Cecil The Lion

Here’s what the internet does when it thinks you killed a lion.

American dentist Walter Palmer was identified Tuesday by The Telegraph as the hunter who paid $50,000 to kill one of Africa’s most famous lions earlier this month.

American dentist Walter Palmer was identified Tuesday by The Telegraph as the hunter who paid $50,000 to kill one of Africa’s most famous lions earlier this month.

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A spokesperson for Palmer told The Guardian: “As far as I understand, Walter believes that he might have shot that lion that has been referred to as Cecil." BuzzFeed News attempted to reach Palmer at his dental practice but was unable to get through.

A spokesperson for Palmer told The Guardian: “As far as I understand, Walter believes that he might have shot that lion that has been referred to as Cecil." BuzzFeed News attempted to reach Palmer at his dental practice but was unable to get through.

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Twitter Revenue Tops $500 Million In Second Quarter, Shares Shoot Up

The company is searching for a new CEO and still struggling to grow its user base as fast as competitors. But its latest results have impressed investors.

JUSTIN TALLIS / Getty Images

It was a steep jump, but the company's revenue growth rate is declining. In the first quarter, revenue grew 74%.


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How A Simple Apple Feature Called Switch Control Is Changing Lives

YouTube

On April 3, 2012, Christopher Hills posted a clip to his YouTube account. In the three-minute video, Hills squarely addresses his webcam from what looks like his childhood bedroom. On the white walls behind him are a smattering of posters of high-end sports cars, jets, and rocket ships — it’s the kind of teen bedroom that’s been home to countless YouTube rants, confessions, and reviews. But Hills’s demeanor is serious as he begins talking about the rise of smartphones, tablets, and touchscreen technology. “I am going to show you how touchscreens help me,” he says to the camera. Moments later, we see Hills in his wheelchair, facing a desk with an iPad perched atop. We watch Christopher, a resident of Queensland, Australia, move forward slightly, struggle for a moment, and then pause, unable to reach the iPad screen.

“I keep reading things about the touchscreen overtaking the mouse and keyboard and this really scares me,” he confesses into the camera. Hills’ Athetoid cerebral palsy has left him unable to walk or use his hands, and, at that moment in 2012, his fears were understandable. "I think touchscreens are an amazing technology, but my disability means I can't use my hands — so let's face it,” he says. The video — shot, edited, and posted by Hills — is an arresting reminder of an alarming truth: Technologies aimed at, hyped by, and marketed toward an able-bodied majority often overlook the eager constituency of the disabled.

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For Hills, that fear and frustration began to subside after 2013. That’s when Apple introduced Switch Control, an accessibility feature that helps those with limited mobility to navigate, select, and manipulate iOS touchscreen devices with the click of a button, movement of the body, or any number of alternative inputs (blowing into a tube, etc.). Launched as a feature in iOS 7, Switch Control gave Christopher and thousands of others the opportunity to finally take command of touch displays inside Apple’s applications as well as third-party programs, like games and browsers, without the use of expensive third-party devices. For Hills, though, nothing was as satisfying or memorable as being able to perform the most elemental functions.

“The thing that comes to mind is the day I made my first phone call. I was 15. I was able to call mum at work. As you can imagine, this was a very big thing,” Hills told BuzzFeed News of using Switch Control for the first time.

For decades, accessibility technology has seemed an afterthought for the world’s most powerful technology companies, leaving those who require additional assistive features with largely outdated technology or, in the case of touchscreens, no access at all.” The biggest problem used to be a general lag in software,” Elizabeth Ellcessor, a professor at Indiana University who specializes in digital media and accessibility studies told BuzzFeed News. “Software would come out and companies wouldn’t build in accessibility features for years and by that time the piece of software would be out of date,” she said.

For Hills, a gadget fan, the lag was excruciating. “When the iPhone came out, I was using these devices that were designed in the time of the Apple Newton and had not improved since then,” he told Buzzfeed News.

But the problems with assistive tech innovations were more than just inconvenient. The Dynamo, an assistive switching tool and universal remote for desktop computers that Hills used before Switch Control, cost thousands of dollars and could only serve the most basic communications functions. “Typing on the PC was possible, but it was extremely slow and, as a result, I always needed to have a [caregiver], mostly Dad, to help me whenever I needed to type more than just a few words,” Hills said.

Around the time Hills made his video about touchscreens, he was beginning to worry that he might never get to play games or even make phone calls like millions of his peers; the touchscreen revolution, he feared would leave him behind. “I knew how hard it was finding assistive technology solutions to control my desktop and here was a completely new thing and it just didn’t seem like anybody would be able to come up with a solution very quickly,” he wrote in an email to BuzzFeed News.

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But in the mid-2000s, Apple began a full overhaul of its assistive program with an emphasis on building accessibility features into products from the ground up, rather than adding them into previously developed software. In 2005, the company created a built-in voice reader called VoiceOver for its desktop computers, which it incorporated into the iPhone in 2009, allowing visually impaired iPhone users to navigate the touch device using voice controls. The company also began courting users of all abilities, focusing on previously underserved constituencies to ask them what features needed improvement and what to build next. As part of this initiative, Apple engineers also underwent mandatory accessibility training.

Apple is not alone in this space. In 2005, Google began funding research projects geared toward accessibility issues in areas such as speech, mobile, and human-computer interaction; others, like Microsoft, have also begun work to include more accessibility features in initial shipped versions of software and hardware, in order to bake assistive tech in from the beginning with features like text narration, magnification, password speaking, and high contrast text.

But for all that progress, and for all the mostly happy stories from people like Hills, companies such as Apple still have plenty to do if they are to be truly accessible. The costs of accessible tech, while much lower than they were five or ten years ago, are still expensive for disabled customers with limited financial resources, and while Apple’s Voice Control and Switch Control features are free, third-party assistive tech can often be prohibitively costly (a Freedom Scientific braille display monitor for those with vision impairments runs $7,795 for an 80 cell display.) The disparate nature of the applications inside the App Store and lack of standardized accessibility requirements for developers has left advocates in some disabled communities frustrated by the quality of numerous popular apps.

In January, a blog post from a concerned blind user noted that "Apple does have a fantastic accessibility story" but that "they’re on the verge of badly trumping that trust many people with disabilities put in them by delivering such poor quality updates that make it virtually impossible to take advantage of [accessibility] features in full force." And last July, the National Federation of the Blind, as a part of an ongoing campaign, publicly pushed Apple to bring accessibility requirements to the App Store, noting that “'it’s time for Apple to step up or we will take the next step.” That said, Mark A. Riccobono, president of the National Federation of the Blind, has repeatedly spoken out in support of Apple’s accessibility efforts, noting that, “Apple has done more for accessibility than any other company to date.” These dual feelings hint at an insidious tension for those advocating for assistive tech: They want to hold tech’s leaders accountable, but fear alienating or overstepping their bounds with their biggest allies.

And for his part, Hills said he “hope[s] software developers continue to do more. There are apps I still can’t access, such as some games," he said, adding that "it would change my life if there was a technology that could help me directly overcome my speech difficulties.”

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Less than three years after Hills posted the the touchscreen video, his life is dramatically different. He no longer needs to spend thousands of dollars on new, quickly obsolete devices to use an iPhone or iPad and is no longer forced to rely on a caregiver for tasks like typing an email. He is now an Apple-certified Final Cut Pro editor and has his own video production and editing business that he runs out of his house. And his YouTube page is home to dozens of videos geared toward educating others about accessibility tech, including Switch Control. In his spare time, Hills speaks to training and support groups and writes guest blog posts about his experiences and how to best take advantage of assistive technology.

Features like Switch Control work in practical and measurable ways to lower costs for the disabled and work to bring more and more people not only online, but further into a culture that overlooked their technological needs. Giving more people the necessary tools means not only offering up the vast and rich world of internet and all that modern software and hardware have to offer to a wider audience, it also means widening the spectrum and potential of innovation through inclusion. “I like to think about this kind of technology less like a light switch and more as a set of possibilities,” Ellcessor said. “Accessibility is about creating the possibility for those with particular bodily impairments to participate and engage in culture and in whatever ways they want to.” That possibility, and the participation that it fosters, ultimately mean adding more diverse voices into the culture.

Maybe most important though — at least for Hills — it’s about a feeling of liberation that’s hard for any company to measure in an earnings report or tech specs sheet. “These tools have allowed me to come out of my shell and make my own way in the world,” he wrote in an email to BuzzFeed News. “From communication and environmental control, to work and learning, and recreation and entertainment. Combined with the internet, Switch Control has allowed me to engage with the world more than ever before and to participate and contribute in ways that I never really thought would be possible.” Ultimately for Hills, it’s about a personal sense of dignity that comes from being able to share his voice and passion with the world.


Now, more than two years after posting about touchscreens, his videos have taken on a different, bolder tone. In one clip from last September, Hills has swapped the bedroom and posters for HD footage, complex, staged shot compositions, lens tinting, and a powerful score. The clip opens with a woman standing on a balcony, casually taking pictures of the setting sun through the trees on her iPhone. Moments later, Hills comes onto the balcony and angles his mounted iPhone toward the sunset. Using the toggling button located on his wheelchair’s headrest, Hills begins to take photos of his own along with the woman as the music swells. At its crescendo, the screen cuts to black and the screen flashes a final message: #iAmMorePowerfulThanYouThink. The tagline is Hills’s own reference to Apple’s 2014 "Powerful" advertisement as well as a crucial reminder to those building, using, and writing technology products today; and, as anyone who’s ever watched one of Hills’s videos knows, it’s also the truth.

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