Netflix first, daylight second.
Hello, unless you've been living under a rock recently, you'd know that Netflix launched in Australia a few months ago.
Jonathan Nackstrand / Getty Images
Now, for the first time, we've got a picture of what the streaming landscape looks like in Australia. And it's grim reading for Netflix's competitors.
Roy Morgan / Via newsmaker.com.au
That graph, released by audience researchers Roy Morgan, shows that more than 1,000,000 Australians in more than 400,000 homes have access to Netflix.
Its nearest competitor, the Foxtel/Channel Seven-owned Presto, has a fraction of the audience with 97,000 subscribers.
Stan, the Fairfax/Nine joint venture has 91,000 viewers, while only 43,000 Aussies have Quickflix.
Just to be clear, that means Netflix Australia has TEN TIMES the viewers of its nearest competitor. In just two months.
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