At its annual IO conference today, Google announced a new messaging app, which it promises to make conversations "easier, more expressive and more productive."
The app, called Allo, is linked to users' phone numbers (like WhatsApp).
In a presentation, Google's Erik Kay touted the ways Allo allows the customization of messages for a broader range of expression, most notably with a feature that allows users to scale the size of emojis and text by sliding.
The company also pointed to the way that their investments in machine learning will enable the new messaging app to offer better replies.
"Allo uses machine learning to suggest what you want to say on the fly," said Kay. "These aren't just canned responses."
Indeed, the app has the ability to suggest responses to images; it might suggest "cute dog" to a received image of a dog, or recipes for a receives image of a pasta dish. It also boasts integration with Google Assistant, the virtual helper also announced today.
Like WhatsApp, Allo provides end-to-end encryption.
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