RE: Email tracking, once the purview of salespeople, is going mainstream.
At this point, we're all pretty comfortable with the idea of read receipts on Facebook Messenger, iMessage, WhatsApp, and other messaging services. You send someone a text, and almost immediately can see whether or not it's been delivered or read.
Trackers will let you know if someone read your email or not. (Or at least, a tracker will tell you if someone opened it.) They're becoming increasingly popular. But unlike read receipts in messaging, it's not something you can toggle on or off. The sender turns it on, and the recipient? Well, the recipient probably has no idea whatsoever that the tracker exists.
In fact, there are probably a bunch in your mail right now that you aren't aware of. Most email trackers use an "invisible" web beacon — usually a small white pixel — to track email. When you open an email with a beacon in it, your computer accesses the image file, which is then reported to whoever is tracking you.
Most of these services can tell you a lot more than just whether or not an email has been opened. They can tell you when and where it was opened, and how many times. They can tell you if multiple people — or at least multiple IP addresses — opened the message. Some, like Mixmax for example, can tell you if the files you sent have been downloaded, or the links you included have been clicked, too.
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