Twitter is preparing to shut down Vine, the company announced today.
The dissolution marks the ignoble end of a long, painful decline for Vine, which emerged as one of the most creative spaces on the internet following its debut in 2013. Vine's six second looping format was embraced by a talented group of creators who regularly posted fun, original work on the app.
These creators developed a unique form of humor on the app, and compilations of their work on YouTube raked in millions and millions of views:
"Since 2013, millions of people have turned to Vine to laugh at loops and see creativity unfold," the company said in a Medium post. "Today, we are sharing the news that in the coming months we’ll be discontinuing the mobile app."
Twitter today also announced layoffs of around 350 people. It's unclear if Vine's entire 50 or so person operation is included within that number. BuzzFeed News reached out to Twitter for comment.
Twitter, according to reports, considered selling the app. But apparently no buyer materialized.
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