The entertainment giant led a $66 million funding round for Jaunt VR, one of the most exciting companies capitalizing on a new medium.
Jae C. Hong / AP
After years of hype, virtual reality is finally coming to your living room, and soon. Like, in a couple months soon. That's when Oculus Rift, HTC Vive and Sony Morpheus will all be released, which means the time for VR to emerge as a medium is finally at hand.
But even if the hardware is finally consumer-ready, what will we actually watch when we strap on those bulky headsets?
That's the question a VR startup called Jaunt is trying to answer. And as you might imagine, the answer seems pretty valuable: On Monday, Jaunt announced a new round of funding led by The Walt Disney Company for $66 million.
Jaunt's in-house designed virtual reality camera.
Jaunt
Essentially, Jaunt is trying to build everything but the headsets themselves, which it's leaving to the Oculuses of the world. Instead, it's working out how to get movies, TV shows, news broadcasts, and live events to all the various VR devices that's will ship in the coming years.
It has built cameras to shoot in 360-degrees, software to make those files work on any viewing device, an app to bring it to mobile (where the company's fastest growing audience is), and a fully-fledged studio to make VR films. Now, it's looking for partners to use those resources to fill the Jaunt ecosystem with the content they make.
"We want to be one of the few bookmarks in the VR world," Jaunt CEO Jens Christensen told BuzzFeed News.
from BuzzFeed - Tech http://ift.tt/1OpCZkJ
via IFTTT
Hiç yorum yok:
Yorum Gönder