19 Kasım 2015 Perşembe

Apple Music Exec Jimmy Iovine Says Finding Music Is Too Hard For Women

“Girls are sitting around, talking about boys, right? … And they need music for that, right?”

CBS

In an interview today on CBS This Morning, head of Apple Music Jimmy Iovine said, "I always knew that women, some women, at times find it very difficult to find music. And this helps make it easier with playlists, curated by real people, not by algorithms alone."

He explained further: "I just thought of a problem: Girls are sitting around, talking about boys, right? Or complaining about boys, when they have their heart broken or whatever, and they need music for that, right? And they need music for that. So it's hard to find the right music. Not everyone has the right list or knows a DJ."

Mary J. Blige, who presumably is quite adept at finding music she likes, appeared in the interview along with Iovine to promote Apple's latest TV ad, which aired during the Emmys and featured Blige, Taraji P. Henson, and Kerry Washington listening to Apple Music and dancing.

Iovine also explained that he wanted Oprah to be in the commercial, but she declined at the last moment.

Apple did not respond to a request for comment.