A number of developments — including a deal between Google and HomeAdvisor — suggest more companies are jockeying for access to professionals in the home-service industry.
The march toward consolidation in the on-demand home services continued last week. It's an already crowded space, with a number of tech companies vying for attention, funding and, increasingly, people to actually do the work.
Google has been actively pursuing part of that market since this summer. In August, the company launched a feature that allows homeowners to book service professionals directly through the site. On Friday, Google entered into a new partnership with HomeAdvisor, a home services platform that claims to have the largest database of professionals in the country.
The deal will bring millions of consumers to HomeAdvisor, and thousands of vetted pros to Google's search results. A HomeAdvisor spokesperson said Google was especially interested in the company's unique Instant Booking technology.
Google already makes it possible to book beauty and healthcare services from sidebars that run alongside search results; this new product, pictured below, will look much the same. The HomeAdvisor pros, it's worth noting, will not be bookable through the ad products in native search results that Google debuted in August.
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