The iPhone is a constantly evolving technology. The latest version brings innovations great and small, from brighter selfies to new ways to touch.
Apple unveiled its newest iPhone model today. The iPhone is a technological marvel, a luxury product, and a cultural icon, and it has been basically since it was invented in 2007. Eight years later, the iPhone can tell us a lot about how technologies are developed and sold.
New iPhone models come out every two years; in the in-between years, Apple releases S versions of those new models. This is an in-between year, so the changes to the phone are pretty minor. Still, it's informative to look at the different updates to the iPhone 6 that are manifested in today's release of the iPhone 6S (and iPhone 6S Plus) — a new layer of manual interaction with the screen, an improved front-facing camera, better video quality, faster download speeds, etc. — and think about how and why those decisions were made.
The most noble, most true, and most tantalizing kind of technological advancement is creating something that didn't exist before at all. These types of advancements can be total flops, or they can change how society functions forever. These are the kinds of technologies that companies want to be known for.
Before today, there were three ways you could interact with an iPhone. You could use voice commands, you could tap, and you could swipe. (Four ways, if you count throwing it across the room because you can't take a photo because the memory is still full and you have no more apps to delete.)
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But today, there's a new way to use your fingers to communicate with an iPhone. The screen of the new iPhone is being made with a new material, one that can basically differentiate between a light tap, a firm press, and a hard jab. Previously, on other devices, Apple has called this feature Force Touch, but because the functionality is so much greater on the iPhone, the company decided to rename it 3D Touch.
3D Touch is kind of like right-clicking on a mouse, or double-tapping on a MacBook keyboard; it opens up secondary interactions with a digital element. 3D Touch adds to the iPhone's existing Multitouch gesture options (swipe, pinch, tap) with the introduction of new interactions peek and pop. 3D Touch is made possible by Apple's Taptic Engine, an advancement in haptic technology that Apple actually patented a few years ago.
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